Aaj tak refreshing Ad

Aaj Tak ad is unlike any other news ad. It didn't show any political events, it didn't show how they are better than others. They just started with a relevant issue - eve teasing. Everyone can relate to it. be it girls, ladies, uncles and guys who see all this happening around them. Only a few raise their voice against such events. everyone, even the victim wants to ignore this behavior of rowdy guys. We also performed a psychodrama in class where the auxilary ego wants to slap the guy, abuse the guy involved and also comments on people around who just watch and do nothing about it. But the girl actually keeps trying to ignore it and try to get away from such incident.

Aaj tak campaign

The Ad involves everyone. A aged man come forward to help a girl in the bus. In the end it comes with the tagline - Every voice reaches you by Aaj Tak.

Ad is worth watching. In the end, you remember the brand. This is the method adopted by the company to rise above the clutter, to differentiate from so many other news channels.Not only this, they have come up with a few more advertisements to create the awareness of some social issues and try to bring a change. Tata tea, Times Of India, Aaj tak and Even HT Media have come up with such ads.

Aaj tak campaign Ad2

Starting Afresh

Hey all,

My life has taken a new turn. The pace with which its moving now is beyond my control, the random thoughts and the emotions have occupied my mind, from dark valleys to shining roads; I have seen it all. The hidden urge, hibernating dreams have all come on the surface.

The change has finally arrived. It was a kind of change which I wanted from the very beginning. I know I will sail through all the tides and patches thinking of just you. You have brought me ashore safely many a times before when I wanted to drown into deep sea waters. You were always with me whenever I needed strength. You decided the path for me and gave me hope to get away from all my worries. You have been there with me holding my hand and taken me along with you to a journey taken by only a few. You selected me for a reason known only to you. I ask myself about your identity, who you are, why you are doing this to me. You never answer me back, you never talk to me, you never say what I intend to hear. But you stay.

I feel complete, I feel content and I feel elated whenever I see you sitting beside me and smiling looking at the stars. Once, I was depressed knowing the ways of the world and I looked at the sky and you showed me shooting star to fulfil my worldly wishes. I wished that day that you stay with me forever and you stayed. I feel blessed.

I don’t know what I am writing and what is the significance of all this? I just scribbled what I was coming into my thoughts. At least I started writing again after a long time. As for all, I joined MBA last month and learning new ways to unlearn.

Luv
Sona

Its been a long long time.....

Hi guys

How r u all?………hmmmm I have taken a long break before cuming back to blogs.
Lots has been changed from the day I came to bang and now and of course why not, its been 6 months.
I don’t know from where to start but all I can say is i am back to blogs because orkut has been blocked so there is no other way I can reach out to my friends.
I do come and read some of blogs and then think of writing something but stop myself for one reason or the other.

What am I doing?
I am looking at my pc from last 8 hrs.

What have I done in last few months?
Read lots of fwd’s and bless my friends who send me these fwds to help me going through all this. But now a days, most of them have got projects and got busy so all I do is to look at screen waiting for a new fwd to get an entry in my mailbox.
And I listen to music all those hrs I m in my cubicle so in few more yrs, ill have to use hearing-aid.
And I have 2 very good friends in my project so all we do is chat, laugh loud till everyone starts to stare at us, relax, keep asking the other person to do some work so that we have at least something to send onsite.
Oh yes, I forgot to mention that even I have project and I am working when I m not doing any of the above leisure activities.

I made a few good friends and many not so good friends.

Did I change?
Yep, it seems so to me and many others.

Am I gonna tell everything in this post only?
Nope
Atleast wait for next post.

Luv
Sonika

Those hands are for learning, not earning

Hi
I went to the school where kids’ are being taught a few times. Those kids work in ‘vegetable, fruits mandi’ and come to school at around 12pm and start to play.
I went there to talk to them. They all greeted me with ‘Hi’ and a big smile. Still that picture comes before my eyes. I taught them a naughty and funny way to say ‘hi’ & their name. a few picked that up very sportingly. Even the teachers out there were looking strangely at me:). One boy was not telling me his name. I tried a few times but he was not at all responding. Then I said that if he wouldn’t tell me his name then I would start to call him ‘Ram’ and told everyone also to call him Ram. He looked up at me & told me his name:):)
They knew many things : colours, animals, birds. A few were so enthusiastic and talking to me easily but some others were busy playing themselves. Those kids were badly dressed n stay n work in unhygienic environment but that smile never leaves their faces. A friend of mine also joined it with me but she didn’t much interacted with kids. She is good in writing poems so she was asked to write a poem on water cycle n I was asked to make face masks of different animals n birds & computer slides of body parts.
I thought of trying my hand on poem on bird but couldn’t show it to them. Why? Because my friend wrote an amazing poem & everyone was so impressed that I cant even describe it here. And you wana know what I wrote. Then read this moving your hands like birds flutter their wings and sing…..
Pakshi pakshi udd jaa
Aasman me udd jaa
Rehta hai tu ped par
Apna ghar banaa kar
Khata hai tu dana
Jane dosti nibhana
It was not even 0.1% worth of what my friend wrote. When I sing this poem to her n other friends (we all met) then they all started to laugh badly. Dare you ppl laugh. I just love it. But I rem ‘ hum hoge kamyab’ so I wrote again ( I mean added a few lines) but still didn’t show it to them:):)
I went to bookstore 7 found out such nice, colorful books for little children which can help them read better but they were all in English. The Hindi books were less colorful n not much interesting. So I decided to buy an English n a Hindi book. I have redrawn the pics, made that colorful and wrote all sentences in Hindi. I really hope that they like that.
I didn’t do much of what I have decided to do but still something is better than nothing.
I apologize for not being regular on blogs now a days but hope to be in contact with u all there also.

a few days before a new beginning

Hi

I have been busy lately. I am on shopping spree and completing the pending tasks which i had taken up in these unwanted vacations meeting relatives’ n friends.
I have also been thinking a lot about the 22 years I have spent, the lanes I have crossed, the stairs I have climbed, the friends I had made, the amazing time I had with them, the ppl I see everyday, my smiles n cries, the mistakes I had made n the lessons I learnt. I am also thinking about the new home ill stay in with new family of my friends, the streets ill cross, the buses ill board, the mistakes ill make, the probs ill solve all by myself, the situations ill tackle alone.
I have never stayed alone outside delhi, except once. I went to Dehradun to my chacha’s place after 10th n stayed ther for 10 days. In the strarting I enjoyed but after a few days, I started to miss my family n I used to cry everynite. My dad came running to pick me up.
There was one more reason. My cousins used to watch horror movies at night n I used to get tooo scared.:):) Fine, horror flicks make me shudder even now but then I am used to call my mother in the night n ask her to sleep with me.:):)
I am sad and happy simultaneously. Sad because ill miss everyone out there: my friends, my family, my niece first b’day also..:)
Happy because ill stay independently in new city n as everyone says that atleast once one should live on one’s own and also ill be away from all wedding planners. My relatives have started to hunt for a suitable guy. Dammit. I have to shout loud “ I am just a Kid”.
Being away from all this nonsense is the only solution….:)
Anyways, I am liking that everyone is coming to meet me n I get to shop a lot…:):)

Back without a bang

Hi

A few days back I wanted to give the heading to this post as Back with a Bang but now it’s not possible because nothing happened. I was called for written n interview in some software company after 2 & 24 days of waiting. Dammit I don’t know why it was my first call. My classmates’ have got the calls even if they have less percentage n no programming skills. I kept on waiting…. My friends have started to joke that I should change my name….now I m thinking about it.
Anyways, I cleared written, HR interview, Tech interview but asked to get lost after 2nd tech interview. I thought I would easily get thru. I am better equipped with programming now than anytime before. But…?????.Everyone used to say luck matters. I didn’t much believe but yep luck does matter after all. Yest I was in bad mood but today it feels ok.
A day before I read in my astrology that ill have a fight with my brother. That happened.
I again read it the next day and it was written that I shouldn’t get surprised if my analytical ability n reasoning fail to give the desired result n no points for guessing that happened. These things never get true otherwise but that was a day.
Also I read about Doping charges against Lance Armstrong for the year 1999. The guy I idolize, I adulate was in news again after an overwhelming retirement. Please ppl Live n Let others live too.
All I wanted to stay in Delhi n I realized “when u want something very badly, however hard u try, u don’t get there but balk at the second best option available”. This is not true for small junta who is born lucky.
For me the second best option is Bangalore with a bang in it and I m going there in next 20 days. Countdown has started.

Luv
sonika

Uska Pati Sirf Mera Hai

Hi

Hey don’t get any wrong ideas. I am not the one who has fallen in love with some married man. This is being said by almost every tele serial be it K serial or not. One can almost make out who is the bad lady (shouting in her head, “Uska pati sirf aur sirf mera hai”) even when one hasn’t seen that serial before. Seeing those Bright appearances, faces with loads of makeup, making extra efforts to make the scheming faces make me remember those drama faces at nearby Ramleela ground during Diwali. I can see all those characters being played in every episode of every serial.

Extramarital is the favorite topic of the script writers without which no serial can get the USP it dreams about. Either comes back the long forgotten love back or a sexy girl (desperate try to look one) waiting outdoor to leave everything for the “Patni vrata pati”.

It also happens that girl gets pregnant before marriage and guy marries off somebody else and there turns the fairy tale romance in revengeful, vengeful tale. The central characters marry just once…forget it. The story can’t be on air for these many years unless all the characters are married 3-4 times.

Never comes the happy ending for any couple until the abrupt ending of serial after 4-5 years. Anyways, I can’t even foretell this.

And the worst part comes when they try their left foot in stage shows. I still don’t know how people manage to actually see them trying to be Urmila, Shahrukh or Shahid on small screen.

The impact of reel life in real life is:

Now moms force their daughters to watch such serials to make them ideal wife who cries alone after taking all abuses from mother-in-law.
Married women get suspicious of their hubby’s lady friends.
Married men sulk when they don’t find any smart girl running after them.
All mother-in-laws find news ways to abuse their daughter-in-laws.
And much more..:)

Luv
Sonika